1/4/2023 0 Comments Types of logos![]() ![]() However, it’s important to ask the question: “Why do I need a pictorial?” or “What kind of symbol should I visualize?” Quite clever!Ĭharacters and pictorials are an excellent way to create a mark for your business. Interestingly, this treatment also forms the shape of a smile. Well, the Amazon logo has an arrow pointing from A to Z, which signals to the world that they sell everything from A to Z. This graphic treatment represents Michael Dell’s vision to “turn the world on its ear”.Īnother famous logo: Amazon. However, something interesting in happening.ĭesigned by the brand consulting firm Siegel+Gale (many of my followers know that I worked briefly for this company in Dubai, UAE), the Dell logo shows a slanted ‘e’. Clearly, they are using more of a wordmark treatment. The question to ask yourself is: “How does treating the wordmark in a creative way help to tell a story about your company and brand?”Ĭheck out the Dell and Amazon example. ![]()
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